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Latest marketing and industry news and research

Getting The Right Information In All The Right Places


The biggest mistake that us marketers see businesses making is failing to claim and control their online listings. If you don’t write your business’s story on the web, someone else will. Failing to harness online listings is failing to uncap the true potential of your business’ reach. Plus, managing listings doesn’t need to be expensive or difficult. The internet has several Free Media profiles for you to take advantage of!

Sources: DataBox.com, NeilPatel.com, Blog.Hubspot.com, WordStream.com, SearchEngineWatch.com

SEO is the backbone of your company’s marketing infrastructure and you’ve heard it time and time again. Especially today, “as consumers seek information about how businesses are handling COVID-19 restrictions, evaluate their buying options, adapt to remote work, and try their very best to stay informed and entertained,” (Search Engine Watch) optimizing your content for search is more important than ever. SEO can make or break your success, and it doesn’t need to be difficult. Check out these five simple tips to improve your site’s SEO strategy today!

As a marketer, it can be challenging but necessary to advise clients that are located on different parts of the globe than you are. Search results vary depending on one’s search habits, device used, and (most prominently) location, so properly advising a client for SEO can be difficult when you are seeing different search results than they are. Luckily for you, it is easier than you may expect to perform a Google search as if you were in a different location. Here’s how to do it.

Sources: Blog.Hubspot.com, Searchenginejournal.com, Business2community.com, Facebook.com/business

It is difficult to make predictions in such unprecedented times but as new research data emerges businesses can get a better grasp on how to proceed. Most states in the US are now well over a month into quarantine shutdowns, so it’s a bit easier to understand consumers’ changing purchasing habits. We will be exploring these latest trends, as well as covering a few ways that you can change your marketing strategy to help in communicating with your clients. We are also covering some of the most important recent changes that have affected popular free media sources such as Google My Business, Yelp, and Facebook.

Local government ordered shutdowns have caused many brick and mortar businesses to utilize and update their operations and brand presence online. This can be seen both in the form adding e-commerce capabilities as well as updating their sites with accurate business information. As web traffic rapidly surpasses physical store traffic, online users grow to expect websites to meet a certain standard. Adhering to those standards online is appealing to the overall User Experience (or UX), which is a person’s emotions and attitudes towards a service, or in this case: your website! Designing your website to have a strong UX is crucial to your success, especially today, as business performance relies so heavily on internet presence. Your website is now the first glimpse that potential customers will get of your brand and, according to iMPACT, almost 80% of online shoppers will leave if they don’t like it!

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