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Latest marketing and industry news and research

Getting The Right Information In All The Right Places


Sources: Inc.com, Edwardlowe.org

Welcome to the first installment in a month-long step-by-step guide to marketing new businesses. We’ll be journeying through a roughly chronological representation of the process new businesses should be taking to make their name known through various online marketing practices. This week, we’ll be covering the first step that any business must take in building a foundation for marketing: defining and selecting your target market.

Sources: Statista.com, Moz.com

Businesses that are most successful are those that know how to stay ahead of the competition by clearly defining their marketing strategy. Staying ahead may require you to change the marketing and business tactics that you utilized to succeed initially. While it may be frightening to abandon strategies that built your business from the ground up, it’s important to keep up with the latest trends. Read on to learn four digital marketing tips on keeping your business’ strategy ahead of the competition.

Sources: Yext.com, Searchengineland.com, Brightlocal.com

Consumers are leaving more business reviews than ever, with the review count per business location having grown by 27% over the past year. Businesses are getting savvier about the importance of reviews as well, responding to them 47% more than last year. Reputation management has become a particularly important practice for businesses new and old.

Sources: Searchengineland.com, Brightlocal.com, NYtimes.com, Androidauthority.com

In DSG’s last blog post, we discussed how voice search is the new technological phenomenon taking the world by storm. Today, we’re delving deeper and discussing location-based voice searches, which account for 22% of all voice searches made.

Sources: Nielsen.com, DBSwebsite.com, WSIworld.com, Forbes.com

According to Nielsen, nearly a quarter of American households now own a smart speaker, with most popular models including the Amazon Alexa and Google Home. The growing adoption of voice search technology has been one of the largest technological innovations of recent years, forcing marketers to think differently about how best to approach website optimization.

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