Latest marketing and industry news and research
Getting The Right Information In All The Right Places
Source: Greg Sterling, Screenwerk
Have you ever wondered why bad listings never die? Let me clarify. I am referring to the local listings for business locations that people find when searching online and via mobile devices. How about the ones with wrong information that keep popping up all over the Internet? Is this some crazy person’s version of marketing torture?
Source: Nick Rojas, LocalSearchInsider
We knew the day would come and now it’s here. New LSA consumer research shows that mobile devices (mostly smartphones) are now used more often for local search and to find local information than PCs.
Here’s the specific finding: 60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline.
Source: Jason Barett, LocalSearchInsider
Perhaps no better marketing term describes our current digital age better than hyperlocal, which is fast and nearby. Speaking of nearby, 91% of mobile users have their handheld device within arm’s reach at all times, and 75% of Americans admit to taking their smartphone with them into the bathroom. This omnipresent device is a marketer’s dream come true.